It didn’t steal the market it created a new one. South Eastern Australia Yellow Tail Red wine Merlot 3.4 641 ratings Add to Wishlist Price is per bottle Note that the merchant did not specify a vintage for the price. In addition to sparkling wines, Yellow Tail makes varietal wine from the following grape varieties: Moscato, Riesling, Smillon, Sauvignon blanc, Pinot gris, Chardonnay, Pinot noir, Merlot, Grenache, Shiraz and Cabernet sauvignon in addition to some blended wine and ros. For information about wine and health and the recognised guidelines for moderate consumption visit . Made in South Eastern Australia, yellow tail Merlot is a red wine that brings the flavors and essence of the region to your glass, ensuring a smile with each sip. Yellow Tail also managed to become a leader in the wine market by creating new business opportunities. All Yellow Tail wines have their own specific label colour. Welcome to the world of yellow tail Please select your country and enter your date of birth. Available in 3 delicious flavors: Peach & Mango, Strawberry & Lime, and Tropical Pineapple.
#YELLOW TAIL WINE MERLOT HOW TO#
Yellow Tail has learned how to position itself in an unexploited market segment by creating value and differentiating itself from well-established competitors. Introducing NEW yellow tail FRESH TWIST A lightly fizzy, new take on fruit wine With 90 calories per 5 oz, yellow tail FRESH TWIST is the perfect wine for any occasion from picnic to party. All yellow tail wines are produced with the aid of either milk, eggs, fish, or a vegan-friendly fining product. The brand went on to be named Australia’s most powerful family-owned wine brand in the 2012 Power 100 report by one of the British consultancy firm. Yellow Tail became the fastest growing wine brand in the US, and in 2003 it became the number one red wine in a 750ml bottle sold in the US. Yello Tail: Reaping the benefits of Blue OceanĪs a result of this clever and coherent marketing mix, the company sold 1 million bottles in the US in just a year, which far exceeded the predicted 25,000 sales. Although it remained a little bit more expensive than budget wines, this was justified because the brands offer a new type of value. 6 Bottles Per Case (75cL) Ahh Merlot, how do you do it to us Sometimes when you drink Merlot you could be excused for thinking you had a hole in your glass.
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